Dragonfly SaaS

A platform built for behavioural analysis

Dragonfly not only presents data, it reads multiple sources to understand the motivations and activities of users. This is the power your business can tap into then explore and pull information to build retention. Many retention systems are quite linear, one size fits all type of solutions that primarily use triggers to suggest when something should happen. But as we know from decades of doing this, analytics and retention are not a set formula. Without the behaviour and the activities being fused to the system, how can your users be engage with your platform.

Why Use Dragonfly

Are you looking at your retention and wondering why it doesn't work, even when you followed all the tutorials, the web guides, videos and consultants advice? Then you have your answer. You see, linear metrics do not tell you why things don't work, they only tell you what did work. in business though, we are happy with the part that works, we want to fix the parts that didn't work and make a better product or experience. We tell you in plain simple steps why things don't work and then guide you to fix them. With Dragonfly you get real answers, it is that simple.

Why go for the Saas approach?

SaaS (Software As A Service) in recent times has dramatically reduced to cost of ownership for companies who are looking for adopting new software, many turnkey solutions allow new users to sign up and simply start using their services. In 2018 we built our Dragonfly engine not as a software service but a fully extensible API service to allow users to integrate to our system not just use the tools. As stated in 2019 by this TechCrunch article API's are the next big SaaS wave, so how does that help you? Dragonfly is a complex engine that engages users with products, the core technology is built around user metrics and predictions leading to postmortem analytics, self scoring of accuracy and self learning to tune the system for more accurate results. In short, this works on a user by user basis testing different cohorts and measuring or learning about behaviours of users to improve how it then treats similar cohorts. The Dragonfly engine is the backbone of our platform Alpaca, a customer retention system aimed at delivering most valued content to users via the most likely response channel possible

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What is important in Retention?

Something often overlooked is the possability of keeping the wrong users. We often get caught up in the processes of keeping all our users, trying to track down the edge-case users and refining the funnel to keep as many as we can. But let's take different approach. Users are like guests at a party. Some are there as direct invitees and these are the ones you wanted. Some are like partners of the invitees, you didn't actually invite them, but they are welcome. And then there are those whom are like that awkward person who you would rather not have at the gathering. This is a situation we face in retention, keeping the right users, the best fit for the product or site you manage.

Can I simply plug it in and switch it on?

Something of this nature is not as simple as that, a little bit of hand holding is required to get the first steps going, then after that you are in a safe play area of data and insights, a happy place to explore and discover interesting facts on your users. While Dragonly takes the effort out of retention and marketing and has a whole load of add-ons that enable PPC, Landing pages, user segementation we are often asked to integrate the omni channel tools to your existing systems.

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How do I know this is not all hype?

With decades of behavioural, analytics, technical solutions and development of server solutions we know that our reputation means more than to quite simply lie about our abilities. We offer custom email servers, managed and tailored to your needs using our own high volume infrastructure. We offer integrations to many tools and third party options, chances are we already hooked into the system you use via their API. But most important is the results. When we build something to deliver, we use it for ourselves, proving the technology and the services. Dragonfly has been on production servers for over a decade, field tested and with the energy and passion we had from the start.

Do you have case studies?

We have a whole site built to handle a lot of this. Details what we do, how we do it, how you can even learn some of the impotus behind the reasoning. Why not head over and give the marketing site a browse, see what you can find and if you have question, well, drop us a line and we will be happy to reach out with some answers.