SaaS (Software As A Service) in recent times has dramatically reduced to cost of ownership for companies who are looking for adopting new software, many turnkey solutions allow new users to sign up and simply start using their services. In 2018 we built our Dragonfly engine not as a software service but a fully extensible API service to allow users to integrate to our system not just use the tools. As stated in 2019 by this TechCrunch article API's are the next big SaaS wave, so how does that help you? Dragonfly is a complex engine that engages users with products, the core technology is built around user metrics and predictions leading to postmortem analytics, self scoring of accuracy and self learning to tune the system for more accurate results. In short, this works on a user by user basis testing different cohorts and measuring or learning about behaviours of users to improve how it then treats similar cohorts. The Dragonfly engine is the backbone of our platform Alpaca, a customer retention system aimed at delivering most valued content to users via the most likely response channel possible
What is ECRM? To be honest, an invention of mixing CRM (Customer Retention Managament) with "Engagement" and like many things on the web the 'E' often gets linked to "Electronic", but to be fair this is not 1990 nor a Microsoft product. So ECRM and how it can help you is quite easy to explain, let us use the example of a mail list where you have one million users across the globe in different time zones and using various products. You want to keep them engaged with your platform, let's suppose a website, and you want to promote your goods or sevices to them to get them back to your site. Alpaca integrates to your data, your back-office and will use data available from your system to build profiles and mail out your list to the users at the optimal time and with the best solution from your email offers. Simple. Then you can see the results in easy to follow graphs and reports. Want to dig deeper? Then drill down charts and in depth data analysis are part of the tools as standard. All of this is built on the Dragonfly engine, so if you are looking to integrate this data or tool chain to an existing product the API allows you to integrate seamlessly to your backoffice/reporting tools
In most software packages analytics are aimed at supply chain, costs and process. We found the businesses we deal with have supply chain, users of their goods and services and healthy marketing. What all f the lacked in some form or another was a way to retain users. Sure, they could get new users. Absolutely they knew how to convert a user or gain something from a user that added value. But once the user went to a new site, getting them back was always the hardest part. For this most companies opted for churn (New users in, get a value from them, lose a user - then repeat). So the constant flood of new users being aquired soon bogged them down with historical data and nothing to show them what to do to improve. Why? Well mostly because new users are new and not alike. This is where Dragonfly comes in, we analise all these metrics and tell you the best routes to market, best aquision and best retiention strategy.