Retention Analytics

In most software packages analytics are aimed at supply chain, costs and process. We found the businesses we deal with have supply chain, users of their goods and services and healthy marketing. What all f the lacked in some form or another was a way to retain users. Sure, they could get new users. Absolutely they knew how to convert a user or gain something from a user that added value. But once the user went to a new site, getting them back was always the hardest part. For this most companies opted for churn (New users in, get a value from them, lose a user - then repeat). So the constant flood of new users being aquired soon bogged them down with historical data and nothing to show them what to do to improve. Why? Well mostly because new users are new and not alike. This is where Dragonfly comes in, we analise all these metrics and tell you the best routes to market, best aquision and best retiention strategy.

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