Alpaca

What is ECRM? To be honest, an invention of mixing CRM (Customer Retention Managament) with "Engagement" and like many things on the web the 'E' often gets linked to "Electronic", but to be fair this is not 1990 nor a Microsoft product. So ECRM and how it can help you is quite easy to explain, let us use the example of a mail list where you have one million users across the globe in different time zones and using various products. You want to keep them engaged with your platform, let's suppose a website, and you want to promote your goods or sevices to them to get them back to your site. Alpaca integrates to your data, your back-office and will use data available from your system to build profiles and mail out your list to the users at the optimal time and with the best solution from your email offers. Simple. Then you can see the results in easy to follow graphs and reports. Want to dig deeper? Then drill down charts and in depth data analysis are part of the tools as standard. All of this is built on the Dragonfly engine, so if you are looking to integrate this data or tool chain to an existing product the API allows you to integrate seamlessly to your backoffice/reporting tools

Try Now